Campaign
JCPenney celebrated self-expression during the back-to-school season with an interactive digital experience showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. They launched the “Express Yourselfie” program for mobile, web and desktop browsers that allowed users to create customized emojis by uploading their personal selfies.
Brand: JCPenney Back to School Media: Print, Digital and Social Role: Senior Creative, Writer
