Campaign (b2b)

Blackhawk Engagement Solutions is the leading rebate, rewards and incentives provider. Each B2B campaign targeted a specific sales vertical, in this case– pet pharma. By creating a campaign focused on smart and specific channel solutions that motivate veterinarians and clinic staff to sell their products, we met marketing and brand reps at their pain points armed with a full suite of solutions. It successfully achieved a 60% lift in B2B sales by vertical market and provided the client with valuable CRM data from over 27,000 vets and clinic staff.

Brand: Blackhawk Engagement Solutions     Role: Senior Creative, Content + Strategy     Media: eBook + whitepaper + email marketing campaign